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Print & Commercial Guides

Industry Insights & Guides

In-depth guides on offset printing, organized printing, and B2B production.

Guide

What Is an Organized Printing House? — A Guide for Agencies and Corporate Print Buyers

An organized printing house is a production model that brings multiple offset, digital, and web/roll-fed printing technologies together under one roof with a seamless, end-to-end workflow. For agencies, corporate marketi…

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Guide

Offset vs. Digital Printing — Which One Fits Which Job?

Offset and digital printing are two technologies that reach the same result by different paths. Offset is economical at high volumes and superior in color fidelity; digital is fast and personalizable at low volumes. The …

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Guide

How Is Catalog Printing Cost Calculated? — 7 Key Factors

Catalog printing cost depends on seven core factors, from page count and binding type to paper grammage and delivery urgency. The unit prices you see at online printers are aimed at single retail orders; in wholesale and…

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Guide

8 Criteria to Weigh When Choosing a Print Partner for Your Agency

An agency's choice of print partner directly affects a campaign's delivery date, client satisfaction and profit margin. Price is not the only criterion — color consistency, breadth of capacity, white-label flexibility, p…

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Guide

Kraft Bag Production — A Technical Guide to Corporate Packaging

The kraft bag is one of the most durable and most sustainable packaging solutions on the market, with a broad range of B2B applications spanning retail stores, premium boutique brands, corporate events, and e-commerce pa…

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Guide

Roll Label Printing — Industry-Specific Solutions for Food, Cosmetics and Industrial Products

A label is your product's silent representative on the shelf — the first layer of information a consumer sees, the first document a regulator will inspect, and the proof of your brand's color consistency. In the food, co…

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Guide

Digital Printing on the HP Indigo 12000 — When, and for Which Jobs?

Digital printing has finally put the "short runs aren't economical" myth behind it. With its 50×70 cm format, 7-color ElectroInk technology and 4800 DPI resolution, the HP Indigo 12000 delivers results close to offset qu…

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Guide

Heidelberg XL 106 vs. Komori G40P — Comparing Offset Printing Technologies

On high-volume packaging, catalog and corporate print projects, the question "which press should this run on?" is decisive for turnaround time, unit cost and final quality. In Turkey, the two reference presses in this se…

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Guide

Pantone Color Consistency — Hitting Your Brand Colors in Print

A brand's visual identity is usually built on two or three critical colors. Coca-Cola red, Tiffany Blue, IKEA yellow — these colors are not just a logo, they are the brand's emotional memory. When it comes to print, howe…

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Guide

Packaging Printing Techniques — A Technical Guide for the Food, Cosmetics, and Pharmaceutical Sectors

Packaging is your product's silent salesperson on the shelf. Given that 72% of purchase decisions are made at the shelf (source: POPAI 2022), packaging print is one of the highest-ROI line items in any marketing budget. …

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Guide

B2B Print Proofing Workflows — Color Approval and Quality Control

"Let's see a proof before we go to press" — the most critical sentence an agency or corporate buyer says after the brief. The proof is the moment the "this is correct" agreement is signed between the print team and the c…

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Guide

Izmir Printing — An Organized Printing House Guide for Agencies and Corporate Buyers

Izmir is Turkey's western gateway and the commercial heart of the Aegean. For agencies and corporate marketing teams, choosing an Izmir print supplier is a decision optimized across a triangle of logistics costs, product…

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Guide

Bulk Catalog Print Budgets — Cost Optimization for White-Label Production

A corporate catalog is the single largest physical line item in your brand's annual marketing spend. 50 pages + 5,000 units + premium stock + cover finishing = a high five-figure TL budget. Yet with the right planning, t…

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Guide

Choosing a Printer — A 12-Point Checklist for B2B Buyers

For a corporate buyer or an agency project manager, the decision to switch print suppliers carries operational risk: a quality surprise, a missed deadline, a loss of color consistency, a blown budget. Choosing the right …

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Guide

Export Printing — Wholesale Printed-Product Supply to 13 Countries

Turkey's print and packaging export volume has grown 180% since 2014; in the EU, Middle East and North Africa markets especially, the price-to-quality balance offered by Turkish manufacturers is a deciding factor. But pr…

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Guide

Invitation Printing — A 350-Dealer Network and Corporate Event Solutions with İklim Davetiye

The invitation is an event's first physical touchpoint. Wedding, corporate gala, product launch or special occasion — as the first thing to reach the guest's hands, it conveys the tone, gravity and prestige of the occasi…

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Guide

What Are Transfer and DTF Printing? A Technical Guide for Textile and Promotional Work

Transfer printing is a group of methods in which the design is not printed directly onto the fabric but first onto a carrier surface (transfer paper or PET film) and then applied to the product with a heat press. The cor…

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Guide

Label Material Types: A Selection Guide to Coated, Kraft, Clear and Thermal

The most common mistake in labelling is to finalise the design first and then "make the material fit" afterwards. The correct order is the reverse: first the conditions the product will be exposed to (moisture, cold chai…

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Guide

Sign Types: A Guide to Channel Letters, Acrylic, Totems and Facade Signage

When classifying sign types, three core criteria come into play: light (non-illuminated, front-lit, back-lit/halo), mounting (facade-mounted, vertical/free-standing totem, rooftop) and material (acrylic, aluminium compos…

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Guide

Plastic Card Types — A Guide to PVC, Magnetic Stripe & Contactless (NFC) Cards

The most common mistake when choosing a plastic card is to think of it as nothing more than "print." In reality, a card type is determined along two independent axes:…

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Guide

Choosing Paper for Print: A Guide to Coated, Kraft and Grammage

A very common mistake is to define paper by grammage alone (e.g. "let's make it 300 grams"). In reality, the outcome of a print job is determined at the intersection of three variables: surface type (is it coated paper, …

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Guide

Corporate Promotional Product Selection Guide: Pens, Diaries, Tumblers, Bags

The most common mistake in promotional product selection is choosing the item independently of the printing technique and the intended use. The correct order is the reverse: first the purpose, then the target audience an…

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Guide

Magnet Printing Types: A Guide to Fridge, Vehicle, and Promotional Magnets

In magnet printing, the artwork is not applied directly to the magnet itself, but to a print layer that is laminated onto a magnetic base. A typical magnet consists of three layers: a flexible magnetic base (magnetic rub…

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Guide

Tote Bag Printing Methods: Screen Printing, Digital and Transfer Compared

With tote bag printing, the decision is not an aesthetic preference but a technical equation. Three variables determine the method: quantity, number of colors and design type. If you are printing a one- or two-color flat…

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Guide

Lanyard Badge Design and Printing Guide: Event and Corporate Use

A lanyard badge is an identification card — worn on the collar or hung from a neck lanyard — that carries a person's name, title, organization, and, when needed, a photo, barcode, or QR code. There are two main use cases…

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Guide

Sticker Production: A Guide to Cut Types, Materials, and Lamination

A "sticker" is a printed label with a pressure-sensitive adhesive (PSA) on its reverse, cut onto a silicone-coated carrier (liner). Production is the management of three layers: the print surface (face stock), the adhesi…

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Guide

Printing Prices 2026 — An Izmir B2B Wholesale Print Pricing Guide

Printing prices are the most frequently asked question for every agency, corporate buyer, and retail firm that deals with print work. The fact that the same business card can cost two to three times more from one Izmir p…

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